Born from Passion for Pristine Waters

Discover the passion, expertise, and environmental commitment that makes Jungle Hook Bristol's most trusted name in specialized fishing tackle and rainforest expeditions.

Jungle Hook emerged from a profound love for the untouched wilderness and the thrill of ethical angling. Our founder, Elias Thorne, led his first Amazonian expedition over two decades ago, not just for the challenge of the catch, but for the profound lessons the ecosystem taught. What started as personal journeys into remote rainforests revealed a critical gap: high-performance fishing gear that truly respected the delicate balance of nature. From these early experiences, a vision crystallized – to offer world-class tackle and expeditions without compromise, rooted in deep conservation principles.

From a humble workshop in Bristol in 2008, crafting bespoke rods for a discerning local community, Jungle Hook has grown. Every step of our journey, from designing innovative sustainable lures to meticulously planning intricate international expeditions, has been guided by the principle of leaving no trace. We're not just selling gear; we're inviting you to join a movement dedicated to experiencing the wild responsibly, one cast at a time. Our Bristol roots keep us grounded, while our global adventures expand our horizons and expertise, ever refining our commitment to serious anglers and environmental stewardship.

Our Mission: Sustainable Angling Excellence

Our commitment extends beyond just providing the best tackle and expeditions. We are stewards of the environment, driven by a clear mission to foster a community of responsible anglers and safeguard the world's most pristine aquatic ecosystems.

Environmental Stewardship

Championing sustainable practices and protecting delicate aquatic habitats for future generations.

Innovation in Eco-Solutions

Leading the charge in biodegradable tackle and cutting-edge, environmentally sound fishing solutions.

Community & Education

Building a thriving, knowledgeable angling community through workshops and responsible practice education.

Industry Recognition and Community Impact

Our dedication to sustainable angling excellence hasn't gone unnoticed. We're proud of the accolades and, more importantly, the tangible impact we've made within the Bristol community and the broader conservation landscape.

Bristol Green Business Award 2022

Recognized for outstanding contributions to environmental sustainability and responsible business practices within the local community.

International Angling Coalition Certified Partner

Adhering to the highest global standards for ethical fishing, conservation, and angler education.

Over 15 years, we've proudly served more than 2,000 satisfied clients, fostering a growing community of conscientious anglers. Our client satisfaction rate consistently exceeds 95%, a testament to our dedication to both unparalleled adventure and environmental responsibility. We've been featured in 'Outdoorsman Magazine' and 'Eco-Angler Journal' for our innovative biodegradable tackle, solidifying our position as thought leaders in sustainable fishing.

Building Stronger Angling Communities

At Jungle Hook, we believe the future of angling lies in collective action and shared knowledge. We actively engage with local and international partners to promote education, conservation, and responsible resource management.

Local Bristol Fishing Clubs

Active sponsors and collaborators with the Severn Angling Society and Bristol Fly Fishers, supporting local events and conservation initiatives.

Global Conservation Alliances

Proud partners of the Rainforest Trust UK and the International Union for Conservation of Nature (IUCN) for critical habitat protection projects.

Youth Angling & Education

Running 'Future Anglers' programs with local schools, inspiring the next generation of environmental stewards through hands-on fishing and conservation lessons.

Environmental Action Beyond Words

Our commitment to the planet is woven into the fabric of Jungle Hook's operations. We don't just talk about sustainability; we integrate it into every decision, from our supply chain to our carbon footprint.

• Carbon-Neutral Operations

  We proudly offset 100% of our operational emissions through certified reforestation projects, ensuring our adventures leave only footprints, not carbon trails.

• Circular Economy Principles

  From sourcing recycled materials for tackle components to implementing a take-back program for old gear, we minimize waste and maximize resource utility.

• Ethical Supply Chain

  Every material, from our bamboo rod blanks to our lure pigments, is sourced from partners committed to ethical labor and environmentally responsible practices.

• Conservation Funding & Reporting

  A percentage of every sale directly funds aquatic conservation efforts, with transparent annual reports detailing our impact and investment.

Ready to Join the Adventure?

Whether you're seeking a bespoke rod, eco-friendly tackle, or the expedition of a lifetime, Jungle Hook is your partner in sustainable angling excellence.