Where Artistry Meets Performance

Experience the difference of a fishing rod crafted specifically for your technique, target species, and expedition destinations. Our Bristol-based master craftsmen combine traditional techniques with modern materials to create custom fishing rods that perform flawlessly in the world's most demanding environments.

Close-up of a master rod craftsman meticulously wrapping guides on a custom fishing rod in a well-lit workshop.
Masterful hands at work, shaping your ultimate angling tool.
An angler battling a large, powerful fish with a bespoke fishing rod on a remote, jungle river, demonstrating the rod's performance under intense pressure.
Our rods excel where performance is paramount.

Tailored to Your Exact Specifications

Every angler is unique, and so should be their rod. We offer unparalleled customization options to match your exact fishing style and target.

Various fishing rod blanks displaying different lengths and actions, from ultra-light to heavy, with technical labels.
Precision in length and action.

Rod Length & Action

From delicate ultralight actions for trout to powerful fast-taper rods for jungle giants, we tailor the perfect backbone for your pursuit.

Laying out various handle materials: sustainably sourced cork, sleek carbon fiber, and exotic polished wood samples, ready for rod application.
Ergonomics and aesthetics combined.

Handle Materials

Choose from premium sustainable cork, advanced carbon fiber, or select exotic woods for optimal comfort, grip, and feel.

Close-up view of various high-performance fishing rod guides made from ceramic and titanium, showcasing different rings and frame designs for optimal line flow.
Flawless line management.

Guide Systems

Optimized for your chosen line type and casting method, our guides ensure minimal friction and maximum casting distance.

Premium Materials for Ultimate Performance

We select only the finest materials, combining traditional craftsmanship with cutting-edge technology for rods that endure and perform.

A sheet of high-modulus carbon fiber fabric, showcasing its intricate weave and lightweight strength, with a focus on its matte finish.
High-modulus carbon for strength and sensitivity.

High-Modulus Carbon Blanks

Our blanks utilize aerospace-grade carbon fiber, precisely layered for exceptional strength-to-weight ratios, unparalleled sensitivity, and responsive action.

A collection of premium, sustainably harvested cork rings, exhibiting varied natural patterns and textures, ready for crafting into a rod handle.
Sustainably sourced, premium finished cork.

Sustainable Cork & Hardwood

We are committed to environmental responsibility, sourcing only sustainably harvested cork and responsibly managed exotic hardwoods for superior grip and aesthetics.

From Vision to Reality - Your Rod's Journey

1. Initial Consultation & Angler Profile

We begin with an in-depth discussion of your fishing style, target species, preferred techniques, and expedition environments. This forms the foundation of your custom rod's design.

Two individuals, an angler and a rod builder, engaged in a detailed discussion, reviewing rod specifications and diagrams on a workbench in a bright workshop.
Your vision guides our craftsmanship.

2. Technical Design & Materials Selection

Based on your profile, we develop detailed technical specifications, including blank type, guide spacing, reel seat, and handle ergonomics. You'll review and approve material samples to ensure every detail matches your expectation.

3. Expert Crafting & Milestone Updates

Our artisans meticulously handcraft your rod. We provide periodic photo updates at key milestones – blank prep, guide wrapping, and finishing – keeping you connected to the creation process.

Close-up of a craftsman's hands carefully applying epoxy over perfectly wrapped guides on a custom fishing rod blank, with precision tools nearby.
Precision wrapping for ultimate durability.

4. Final Testing & Delivery

Each rod undergoes rigorous quality checks and performance testing to ensure it meets our exacting standards and your specific requirements. Your finished rod is then carefully packaged with detailed care instructions and delivered, ready for adventure.

Proven Performance in Extreme Conditions

A Jungle Hook rod isn't just built; it's proven. We meticulously test every aspect to ensure it withstands the rigors of remote angling.

A fishing rod held by an automated device applying significant load, bending it to its maximum stress point in a laboratory setting, with technical gauges in the background.
Laboratory stress testing ensures structural integrity beyond expectations.
An angler casting a custom rod in a challenging, windy, and rainy coastal environment, demonstrating its resilience during field testing.
Real-world challenges, real-world triumph.

Our prototypes endure simulated tropical humidity, freezing Arctic cold, and aggressive saltwater exposure. Only after passing these stringent tests do we integrate materials and designs into your bespoke rod.

Investment in Lifetime Performance

A Jungle Hook bespoke rod is an investment, meticulously crafted to last a lifetime and backed by our unwavering commitment to quality.

Our pricing is transparent, determined by the chosen materials, complexity of design, and specific performance requirements. Each rod comes with a comprehensive lifetime craftsmanship warranty against defects, ensuring your peace of mind.

Furthermore, we offer complimentary annual maintenance and adjustment services for the first five years, keeping your rod in peak condition. Payment plans are available for significant investments, making bespoke excellence accessible.

Enquire About Pricing

Start Your Custom Rod Journey

The first step to owning your perfect angling companion is a personalized consultation with our experts.

Prefer to speak directly? Call us at +44 117 496 0123 or email [email protected].