Where Artistry Meets Performance
Experience the difference of a fishing rod crafted specifically for your technique, target species, and expedition destinations. Our Bristol-based master craftsmen combine traditional techniques with modern materials to create custom fishing rods that perform flawlessly in the world's most demanding environments.


Tailored to Your Exact Specifications
Every angler is unique, and so should be their rod. We offer unparalleled customization options to match your exact fishing style and target.

Rod Length & Action
From delicate ultralight actions for trout to powerful fast-taper rods for jungle giants, we tailor the perfect backbone for your pursuit.

Handle Materials
Choose from premium sustainable cork, advanced carbon fiber, or select exotic woods for optimal comfort, grip, and feel.

Guide Systems
Optimized for your chosen line type and casting method, our guides ensure minimal friction and maximum casting distance.
Premium Materials for Ultimate Performance
We select only the finest materials, combining traditional craftsmanship with cutting-edge technology for rods that endure and perform.

High-Modulus Carbon Blanks
Our blanks utilize aerospace-grade carbon fiber, precisely layered for exceptional strength-to-weight ratios, unparalleled sensitivity, and responsive action.

Sustainable Cork & Hardwood
We are committed to environmental responsibility, sourcing only sustainably harvested cork and responsibly managed exotic hardwoods for superior grip and aesthetics.
From Vision to Reality - Your Rod's Journey
1. Initial Consultation & Angler Profile
We begin with an in-depth discussion of your fishing style, target species, preferred techniques, and expedition environments. This forms the foundation of your custom rod's design.

2. Technical Design & Materials Selection
Based on your profile, we develop detailed technical specifications, including blank type, guide spacing, reel seat, and handle ergonomics. You'll review and approve material samples to ensure every detail matches your expectation.
3. Expert Crafting & Milestone Updates
Our artisans meticulously handcraft your rod. We provide periodic photo updates at key milestones – blank prep, guide wrapping, and finishing – keeping you connected to the creation process.

4. Final Testing & Delivery
Each rod undergoes rigorous quality checks and performance testing to ensure it meets our exacting standards and your specific requirements. Your finished rod is then carefully packaged with detailed care instructions and delivered, ready for adventure.
Proven Performance in Extreme Conditions
A Jungle Hook rod isn't just built; it's proven. We meticulously test every aspect to ensure it withstands the rigors of remote angling.


Our prototypes endure simulated tropical humidity, freezing Arctic cold, and aggressive saltwater exposure. Only after passing these stringent tests do we integrate materials and designs into your bespoke rod.
Masterpieces in Action
See how Jungle Hook bespoke rods empower anglers around the globe to achieve their dreams.



Investment in Lifetime Performance
A Jungle Hook bespoke rod is an investment, meticulously crafted to last a lifetime and backed by our unwavering commitment to quality.
Our pricing is transparent, determined by the chosen materials, complexity of design, and specific performance requirements. Each rod comes with a comprehensive lifetime craftsmanship warranty against defects, ensuring your peace of mind.
Furthermore, we offer complimentary annual maintenance and adjustment services for the first five years, keeping your rod in peak condition. Payment plans are available for significant investments, making bespoke excellence accessible.
Enquire About PricingStart Your Custom Rod Journey
The first step to owning your perfect angling companion is a personalized consultation with our experts.
Prefer to speak directly? Call us at +44 117 496 0123 or email [email protected].