Conquer Remote Waters with Expert-Crafted Gear

Transform your angling adventures with Bristol's only specialist provider of bespoke tackle and remote expedition services designed for the world's most challenging fishing environments.

Biodegradable Jungle Hook fishing lure
Eco-friendly Jungle Hook fishing lure
Sustainable Jungle Hook fishing lure

Trusted by Serious Anglers Globally

15+ Years

Expedition Expertise

500+

Workshop Participants

3 Continents

Explored & Fished

Certified

Sustainable Practices

Comprehensive Angling Solutions for Every Adventure

Artisan working on a bespoke fishing rod, hands carefully shaping the grip

Bespoke Rod Crafting

Experience precision with a custom-built fishing rod, tailored to your exact specifications, fishing style, and the demanding conditions of remote expeditions.

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Selection of vibrant, biodegradable fishing lures designed for tropical fish

Sustainable Lure Design

Fish responsibly with our innovative, biodegradable lures that are proven to attract trophy catches without harming the delicate ecosystems of rainforest rivers.

Discover Lures
Detailed map with expedition routes marked, compass, and satellite phone

Expedition Planning & Logistics

From permit acquisition to remote camp setup, we meticulously plan and execute every detail of your journey into the world's most inaccessible fishing grounds.

Start Planning
Group of anglers learning casting techniques by a serene river with an instructor

Rainforest Fishing Workshops

Master advanced techniques and ethical practices for freshwater angling in challenging tropical environments with our immersive, hands-on training programs.

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Anglers in a dugout canoe on a pristine rainforest river at sunrise

Eco-Tourism Fishing Experiences

Combine the thrill of remote angling with a deep appreciation for conservation, experiencing pristine wilderness with minimal ecological footprint.

Explore Trips

Innovation Meets Tradition in Every Piece

A split image showing a traditional plastic lure versus a biodegradable lure, highlighting material difference
Traditional vs. Biodegradable Lure Performance

Superior Catch, Superior Conscience

Our biodegradable lure technology isn't just better for the planet; it's designed to outperform. Crafted from sustainable polymers that mimic natural prey, these lures offer exceptional action and durability, all while minimizing environmental impact. Witness the difference in your catch rates and contribute to healthier aquatic ecosystems.

Compare Lure Technology
Close-up of artisan hands meticulously wrapping guides on a bespoke fishing rod blank
The Art of Bespoke Rod Crafting

Crafted for Your Quest

Every Jungle Hook bespoke rod is a masterwork, forged from the finest materials and honed by decades of experience. From selecting the perfect blank to hand-wrapping guides and custom-building ergonomic grips, we create instruments of precision engineered for the trophy fish of the Amazon, the challenges of remote jungle rivers, and your personal angling style.

Configure Your Custom Rod

From Bristol to the World's Most Remote Waters

Our expertise takes you beyond the familiar. Explore the destinations where Jungle Hook has led successful expeditions, delivering unparalleled angling adventures.

Stylized world map with key remote fishing locations in Amazon, Southeast Asia, and Central Africa highlighted
Interactive Map: Explore Our Expedition Destinations

Amazon Basin

Target Peacock Bass and Payara in the untouched tributaries of the Amazon, navigating dense jungle with our expert guides. Our logistics ensure comfort in the wilderness.

Amazon Expeditions

Southeast Asian Rivers

Chase Giant Snakehead and Mekong Catfish in remote rivers of Thailand and Laos. Experience unique cultural encounters alongside world-class angling opportunities.

SE Asia Trips

Central African Jungles

An extreme challenge for the serious angler: encounter Goliath Tigerfish in the Congo River system. Our logistical precision is paramount for these true wilderness adventures.

African Adventures

Protecting Waters While We Fish Them

Our commitment to conservation isn't just a philosophy; it's woven into every product and expedition. Join us in making a real difference:

Reduced Plastic Waste

Through the widespread adoption of our biodegradable lures, we've collectively reduced over 10 tonnes of plastic waste in aquatic environments since 2018.

Conservation Partnerships

We actively partner with Rainforest Trust and local indigenous communities, directing 5% of all expedition profits to support critical habitat protection projects.

Educational Impact

Our workshops have empowered over 500 anglers with knowledge of catch-and-release best practices and the vital importance of ecosystem preservation.

From Consultation to Expedition-Ready Gear

1

Initial Consultation & Vision

Share your expedition goals and fishing preferences. We'll discuss target species, locations, and your unique angling style to define the perfect gear requirements.

Angler discussing expedition plans with a Jungle Hook expert, looking at maps
2

Design & Material Selection

Our craftsmen translate your vision into a detailed design, selecting the finest blanks, guides, and handles. For lures, we optimize biodegradable materials and action.

Technical drawing of a fishing rod and samples of different blanks and reel seats
3

Precision Crafting & Assembly

The magic happens here. Our artisans meticulously build your rod by hand, or our engineers craft your sustainable lures, enduring rigorous quality checks at every stage.

Close-up of a craftsman's hands carefully applying finish to a custom rod
4

Rigorous Testing & Finalization

Every piece undergoes extensive field testing in simulated or real-world conditions to ensure peak performance and durability under extreme expedition demands.

Fishing rod being tested under tension against a serene jungle river backdrop
5

Expedition Deployment & Support

With your gear prepared, we handle all logistics. Our team provides ongoing support, ensuring a seamless and successful remote angling adventure from start to finish.

Packed fishing gear and an expedition boat ready for departure on a jungle river

Meet Our Master Craftsmen and Expedition Leaders

Portrait of John Atherton, Jungle Hook Founder

John Atherton

Founder & Chief Expedition Architect

15+ years exploring remote rainforest rivers. Pioneer of sustainable angling methods.

Read Bio
Portrait of Sarah Jenkins, Master Rod Crafter

Sarah Jenkins

Master Rod Crafter

Specializes in ultra-light and heavy-action bespoke rods. A true artist of the reel seat.

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Portrait of David 'Mac' McMillan, Lead Expedition Guide

David 'Mac' McMillan

Lead Amazonian Expedition Guide

Fluent in jungle navigation and indigenous fishing techniques. Safety certified.

Read Bio
Portrait of Dr. Amina Khan, Conservation Specialist

Dr. Amina Khan

Conservation & Lure Design Specialist

Marine biologist by training, ensuring our lures have minimal ecological footprint.

Read Bio

Proven Success in the World's Most Challenging Waters

Learn from the Experts - Upcoming Workshops

Master techniques for pinpoint accuracy and lure presentation in dense jungle foliage. Two-day intensive, limited to 10 participants. Register Now
Learn to design and craft your own biodegradable lures and understand their ecological benefits. Includes a starter kit. Register Now
Comprehensive seminar on logistics, safety, and preparedness for multi-week remote angling expeditions. Essential for any serious adventurer. Register Now

Design Your Perfect Expedition Setup

1. Choose Your Rod Type

Current: 7 ft

2. Customize Your Lures

Your Custom Setup Preview

Custom fishing rod with a matching yellow and orange lure, in a modern studio setting
Real-time Visualization (for illustration)

Estimated Price: £1,250.00

Initial estimate based on selections. Final price after detailed consultation.

Book a Design Consultation

Start Your Next Adventure Today

Ready to cast into the wild? Connect with our experts to discuss bespoke gear, plan an unforgettable expedition, or join a workshop.

Book a Consultation

Personalized guidance for your custom rod or expedition.

Schedule Call

Visit Our Bristol Showroom

See and feel the craftsmanship firsthand. By appointment only.

Arrange Visit

General Enquiries

Have questions? We're here to help.

Contact Us

or call us directly: +44 117 496 0123